From Skincare to Self-care

You have most likely heard us say that we are rooted in beauty rituals. To us, that means going beyond the idea of just taking care of the skin, and into the idea of using beauty products to form an intentional beauty ritual that supports and holds space for sacred self-care.

Oh Self-care. You might be thinking, not the word again! Who has time for that? Wait a second, you want me to add to the list of things that I should be doing during my day? We get it. The idea of carving out more time into your day for a beauty routine can seem impossible.

We are here to tell you that it is not only worth it, but necessary. Elevating your beauty routine into that of a sacred ritual shifts the energy and intention behind how you are using that time. By viewing it as an experience for not just the skin, but the soul as well, you have just moved from a check box on your task list to an intention experience that you created for yourself that day.

That is why we focus so intently on consciously curated all of our products in a sacred space, and to be used for sacred self-care rituals. We want it to be soul-enriching experience that you get to have every day, not a bunch of extra products and steps you need to add into your routine.

Interested in learning more about why this shift is so important and fulfilling, check out Sierra’s podcast interview with Wunder Life:

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